Hardwood: A Natural Choice for Your Home


Natural hardwood flooring has never been more popular, and for good reason. It creates a warm and inviting ambiance in any style of home – from charming country to cutting-edge contemporary. Here are some reasons to consider natural hardwood for your next flooring project:

Timeless Beauty

Hardwood is one of the most elegant flooring materials available, creating a look of spaciousness in any room. Homeowners have utilized hardwood flooring for hundreds of years, and despite the fickle nature of decorating trends, it remains a popular choice today.  Hardwood coordinates well with a wide variety of colors, patterns, and furnishings, providing endless decorating choices.  Unlike man-made flooring options, every hardwood installation is unique, with woodgrain that echoes nature’s beauty. Thanks to the large variety of trees and wood types available, a world of colors, consistencies, designs, grains and patterns awaits you.

Low Maintenance

Natural hardwood floors can easily stand up to active workspaces and heavy foot traffic. They provide a smooth, solid surface that makes cleaning a breeze. Unlike carpet, there are no places for dirt to hide, and stains are less prone to soak in and settle permanently. If your hardwood floor is ever damaged, it can be refinished to look like new.  The wood must be sanded down past any defects, so the stain or finish products can be reapplied to revitalize the surface.  This can be done multiple times over the life of the floor, depending on the thickness of the material used.


Hardwood is a natural, renewable material. The average annual net growth of the trees is greater than average annual removals, providing a resource that is in growing supply. Carpet and vinyl are made largely from petroleum, a limited and non-renewable resource. Easily the best choice for allergy sufferers, hardwood has no grout lines or fibers to trap dust, pollen, and animal dander, improving air quality.

A Good Investment

Choosing natural hardwood increases the value of your property. According to a study of homebuyer preferences by USA Today, 54% of home buyers were willing to pay $2,080 more for a property with hardwood floors. Properly maintained hardwood flooring can easily last for decades, with some of the higher-end options providing beauty and functionality for generations. When other flooring choices look tired and worn, your hardwood floors will still look beautiful.

With its inherent beauty, usability, sustainability, and value, hardwood flooring is a natural choice for your home.